Diageo
Türkiye
SERVICE
[ Web Development ]
[ UI/UX Design ]

THE PROJECT Diageo Türkiye, originally incorporated in 2004 following the privatization of Tekel’s alcoholic beverages department, operates under Diageo since 2011. With roots tracing back to 1862, Diageo Türkiye continues its legacy Turkey with separate entities for production and sales/marketing.
Lime or Lemon undertook the comprehensive UI/UX redesign and development of Diageo Türkiye website. The project focused on creating an intuitive and engaging user experience, showcasing Diageo Türkiye prestigious heritage and innovative approach.
The new design not only enhanced the website’s aesthetic appeal but also significantly improved functionality and user engagement. This transformation has been widely praised, reinforcing Diageo Türkiye market leadership and commitment to excellence.

